The SpikeBrite video serves as an engaging social media ad promoting the SpikeBrite accessory, designed to elevate the Spikeball experience for nighttime play. Featuring an LED light strip that attaches to the Spikeball rim and rechargeable light-up balls, the ad showcases how SpikeBrite transforms outdoor games after dark. By highlighting its innovative features, the video effectively captures attention and encourages potential customers to enhance their Spikeball experience.